REALTOR® Personal Marketing Brochure - Product - Tool - Idea Real Estate Direct Response Copywriter
Real Estate Direct Response Copywriter Marketing for REALTORS® and Agents Real Estate Personal Marketing Brochure for REALTORS® and Agents

Fees & Payment Terms FAQ

Following are answers to some frequently asked questions regarding my fees, payment terms and rights ownership:

  1. What are your payment terms, and do you require a contract and deposit?
     
  2. What is the best way to pay you?
     
  3. What are your fees?
     
  4. What do your fees include?
     
  5. Do you provide layout and design work with the copywriting?
     
  6. Can you manage the project for me from beginning to end?
     
  7. Who owns the work you do for me?
     
  8. If I need the work done right away, do you charge extra?


Answers

Payment Terms

  • Projects $500 and below require full payment up front.
     
  • All other projects require a 50% down payment for work to begin.
     
  • All projects require a signed letter of agreement for work to begin.
     
  • Projects are divided into two payments:
       50% at project initiation and
       50% upon delivery of first draft.
       Two revisions are free.
     
  • Invoices are due upon receipt.
     
  • Invoices not paid within 14 days are considered past due and may incur additional charges.

Payment Options

  • Check
  • Wire transfer
  • U. S. Postal Money Order

Fees

I quote project fees based on each project’s details. But to help you get a feel for what I charge, I’ve listed my minimum fees below.

If your budget can accommodate at least my minimums and you have the ability to remit payment upon receipt of my invoices, please feel free to call or email me for a project quote. There’s no cost or obligation to see if I can help.

PROJECT MINIMUMS

Electronic Media

Print Media

Direct Response Sales Letter — $2500

Direct Response Sales Letter — $2500

Business White Paper – $3000

Brochure — $1250

Special Report — $1875

Business White Paper – $3000

Case Study — $650

Special Report — $1875

Web Site Copy - 7 pages — $3500

Case Study — $650

Web Site Copy Optimized for Search Engines:
  SEO Home Page Copy — $1500
  SEO Web Copy — $875/page
  5+ Pages — $800/page

Feature Article — $400

Direct Response Postcard — $450
  Series of 4 — $1400
  Series of 6 — $1800
  Series of 8 — $2000 

Direct Response Email 
  Long Copy — $3000
  Short Copy — $550

Profile — $550

Newsletter - 1 Page — $700

Information Product — quote

Banner or PPC Ad — $450

Print Ad — $400

Web Site Critique  — $275

Press Release — $400

Cost Analysis for Print Direct Response Campaign — $275

I’m happy to provide quotes for project types not listed. For projects outside my area of expertise, I have collaborative relationships with a broad network of creative and technology professionals and can provide referrals.

What’s Included in My Project Fee

  • Meetings
    The initial consultation and project quote are free.
    Time for subsequent telephone meetings is included in the fee. If meetings require more time than was budgeted, I will inform you, and any additional telephone meetings will be billed at my current hourly rate. In-person meetings are billed at my current hourly rate.
     
  • Long distance charges
    This includes charges for telephone consultations with you and any interviews or research required for your project.
     
  • Revisions
    Two revisions are free if requested within seven calendar days of receipt of copy. A revision does not include changes in the project scope or direction. Such changes in scope or direction are considered a separate project and require a new agreement and fee. Additional revisions beyond the two will be billed at my current hourly rate. Although there’s a first time for everything, I’ve never had to bill anyone for additional revisions.
     
  • Galley proofing
    If my schedule permits, I’ll proof your galley at no extra charge.
     
  • Everything else
    The fee includes conceptualization, client questionnaire, research, telephone interviews and writing.

What’s Not Included in My Project Fee

  • Expenses
    The fee does not include out-of-pocket expenses. Such charges will first be approved by you and then billed separately.
     
  • Layout/design/formatting
    The fee does not include layout, design or formatting.
    I can refer you to one of the talented graphic designers I’ve worked with in the past. Please ask.
     
  • Project management
    The fee does not include project management tasks such as collecting quotes from printers, photographers, graphic or web designers or stock photography services on your behalf. If my schedule permits, I occasionally provide project management services for an additional charge. If you need this service, please ask.

Ownership of Rights

Once you’ve made full payment for the work, you own the rights to it, with the exception of portfolio rights, and can use the work any way you choose, both online and off. I reserve portfolio rights to all work I create. This means I can include your project in my portfolio in both print and electronic formats. Electronic format includes email marketing and my online portfolio on my Web site. Portfolio rights are negotiable if you have confidentiality concerns.

Rush Jobs

If I’m able to accommodate your timeline, projects with a turn-around time of five to ten days will incur an additional 25% charge. For a turn-around time of four days or less, add 35% to the project fee.

About Fees and Terms

If you have any questions about my fees or payment terms, I’ll be happy to answer them. I understand the importance of a project budget and want to provide you the very best your budget will allow.

The fees stated here are minimums and are correct as of March 2009. My fees and terms are subject to change without notice to this Web page. Your exact project fee and payment terms will be specifically stated in our letter of agreement.

Writing for your success,
 Direct Response Copywriter for REALTORS (R) Marketing Brochures

To schedule your free initial consultation
call toll-free 877-822-1208

Direct Response Copywriter for REALTORS (R) Marketing Brochures
Direct Response Copywriter for REALTORS (R) Marketing Brochures
   Home   Samples   The Real Estate Copywriter   About   Fees & Terms   Contact   Site Map   Web Directory


Original writing, images and site design ©2009 Kay Steele Faulk. All rights reserved.
Portfolio pieces © their respective owners.
Privacy Policy: I will never share your email address with anyone for any reason. Nor will I share your promotion’s performance data or include a copy of your project in my portfolio without your express written permission.

Real Estate Personal Marketing Brochure for REALTORS® and Agents