ATTENTION Real Estate Professionals
Visit my new site, www.TheRealEstateMarketingLetter.com, and sign up for free marketing letters.

Timeless Advice
From a Past Master of Letter Writing

The Right Letter

The stupid, ill-dressed letter dissuades more [home sellers and] buyers than all the errors salesmen make. The neat and self-forgetful sheet brings with it its own “welcome” motto.

Elements of the Business Letter
The Single Aim

Some men talk without getting anywhere in particular. Aiming at nothing, they hit their mark.

And some letters go rambling from salutation to close. They are so many ink marks that take up space.

But listen to the master lawyer make his plea. He selects his points, marshals them in order, drives them home, aiming always at one vital end—the verdict.

And the good business letter has a single design. Attention, interest, desire are essentials en route, but they all lead to one terminal—ACTION.

Plan your letters logically, but keep one end in view—to crystallize wants, turn desire to decision, get results—NOW.

This was good advice almost 100 years ago, when it was written,
and it’s good advice today.
If you’re tired of struggling with writing
your real estate marketing letters, call me.
I’ll make your letters warm, genuine
... and irresistible.
Toll-free 877-822-1208

Visit my new Web site
www.TheRealEstateMarketingLetter.com where you can sign up to receive free real estate marketing letters.

Also, you will discover my latest project, the “Straight Talk to Buyers” Letter Series. Five information-paked letters to buyers that will set you apart from the crowd and establish you as your prospective buyers’
#1 Trusted Advisor.

Original writing, images and site design ©2009 Kay Steele Faulk. All rights reserved.
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